money on | fidelity
Research shows that women are proud of their day-to-day saving and spending, but they want to do more for their financial futures. Too often, women are told what they should or shouldn’t do with their money. But money shouldn’t be limiting, it should be freeing. So instead of another set of rules, we gave women a rally cry.
The Money On campaign drove a 46% more efficient incremental new to retail investing cost per account open compared to firm’s retail benchmark. Overall marketing-driven account opens for women were up significantly year over year. Native and programmatic display beat internal acquisition benchmarks.
